Barbara Perrier
Vice Chair
Lic. 00969169 (CA) RB-22975 (HI)
Professional Experience
Associated Office
Barbara Perrier has been with CBRE for 36 years and is a leading investment broker specializing in industrial and land sales. Barbara is among the firm’s Colbert Coldwell Circle, an elite group that is comprised of the top 1% of producers in the entire company in 2020, 2021,2022, 2023 and 2024. She was appointed the elite title of Vice Chair, the highest title a producer can achieve within CBRE. She also received the William H. McCarthy Award, CBRE’s highest recognizing one high-producing professional annually for materially impacting our culture, driving excellence, and unselfishly leading by example.
Barbara and her team on the West executed over 106 transactions in 2024 with a total value in excess of $4.6 billion, covering 25 MSF. Mrs. Perrier is one of the leading investment professionals in the region and has been acknowledged with numerous industry awards. Barbara is part of the National Partners (NP) team, a group of the leading industrial capital market professionals at CBRE across the United States. The West Coast NP professionals consist of 10 Capital Market Partners, 11 dedicated support members, and 5 analysts, they cover California, Arizona, Nevada, Utah, Idaho, Oregon and Washington. National Partners has successfully closed market-making deals across the country totaling over $239 billion (3.6 billion square feet) since 2010. The National Partners transacted 130 MSF, 275 transactions totaling $16.6 billion in 2024.
Barbara has been a proud member of CBRE’s Women’s Network and has been an Advisory Board member since its inception 23 years ago. She recently became part of the Board Emeritus. She was the winner of CBRE’s coveted Endurance of Spirit Award, given to a top professional that focuses on mentoring, philanthropy, professional development and personal enrichment. She actively trains young professionals to take the reins, one of the reasons why she is an inspiration and mentor to women in commercial real estate.
2019 William H. McCarthy Award
Team Overview
Working with both landlords and tenants, Darla Longo, Barbara Emmons and their team, focus on industrial and investment properties.
To solidify a client relationship, to have repeat business and to have a client refer business, we have to deliver results with integrity, quality and consistency, and always at the highest level of service.
The market is always changing and we have to be able to forecast to our clients where it is going and be ready and able to make the changes necessary to stay in sync with the market and stay ahead of the curve.
We have to be innovative, creative and think outside the box.
With this kind of leadership, we can and will deliver truly great results.
Our Services
Industrial
Our Services Include:
- Landlord representation, consulting, and marketing services
- Industrial project design and development services
- Tenant representation and consulting services
- Investment property sales and financial analysis services
- Land sales, development and acquisition services
Investment
We offer professional investment sales expertise with our mission of maximizing value and minimizing risk for our clients. Coupling our national market perspective with real-time local market insight, we have unparalleled access to qualified active and emerging capital sources.
Our Services Include:
- Portfolio Sales
- One-off Dispositions
- Sale-Leasebacks
- Pre-Commit Sales
- Creation and execution of recapitalization strategies
- Joint Ventures
- Valuation studies and financial modeling
Land
Our Land Services Group at CBRE is a team of real estate professionals that represents both buyers and sellers of undeveloped and redevelopment land. Our goal is to be much more than a broker. We want to be your advocate, advisor and resource.
Our Services Include:
- In-Depth market analysis and property evaluation
- Government assistance in zoning regulations and development criteria
- Provide information management services to include monitoring of competitive properties, all active deals in the market and historical sale information to assist in appraisals and property valuations
- Initiate contact with potential developers and users
- Work with architects to develop market tested site plans and building features
- Create financial analysis and development proformas to assist in underwriting
- Assist in negotiations and follow-up on final documentation
Small Buildings
With a specific focus on small to mid-sized industrial properties and a proven track record of success, our team is known for its creative, out-of-the-box thinking and project implementation programs.
Our Services include :
- Creation of all collateral marketing materials (brochures, web sites, signs, e-mail blasts)
- Initiate and manage marketing information in multiple systems (AIR, Smith Guide, LoopNet, CBRE in-house listing system, Costar)
- Provide information management services to include monitoring of competitive properties, all active deals in the market and historical leasing information to assist in appraisals and property valuations
- Initiate contact with potential users
- Directly communicate with all brokers locally, regionally and nationally
- Conduct property and area tours
- Prepare and submit letters of intent and lease proposals on behalf of ownership
- Assist in negotiations and follow-up on final documentation, both sales and leasing
Agency Services (Landlord Rep)
The Landlord Representation Group has had extensive experience in representing both institutional and private-client owners of industrial real estate properties throughout the Inland Empire market.
Our services include :
- Creation of all collateral marketing materials (brochures, web sites, signs, e-mail blasts)
- Initiate and manage marketing information in multiple systems (AIR, Smith Guide, LoopNet, CBRE in-house listing system, Costar)
- Provide information management services to include monitoring of competitive properties, all active deals in the market and historical leasing information to assist in appraisals and property valuations
- Initiate contact with potential users
- Directly communicate with all brokers locally, regionally and nationally
- Conduct property and area tours
- Prepare and submit letters of intent and lease proposals on behalf of ownership
- Assist in negotiations and follow-up on final documentation, both sales and leasing
- Monitor all current lease expirations and assist in all Tenant negotiations
Occupier Services (Tenant Rep)
The Tenant Representation Group is committed to finding the best solution for your business and represents a large array of companies from small business owners to fortune 500 companies.
Our Services Include :
- Needs evaluation
- Site selection and analysis
- Lease versus purchase analysis
- Contract negotiations
- Market research and information
- National and Global capabilities
- Space planning
- Site touring
- Portfolio analysis
National Partners
CBRE National Partners operate under a partnership model to deliver superior information, analytics, and strategy leading to extraordinary execution over the industrial property life cycle and across the capital stack. At our core is a unique spirit of partnership that drives everything we do. Located in five key logistics hubs across the country, our professionals are market share leaders in their respective markets, allowing us to uniquely connect local market insight to a national perspective.Related Services
- Property Type
Industrial & Logistics
We represent the largest industrial real estate platform in the world, offering an integrated suite of services for occupiers and investors.
- Property Type
Land Services
We specialize in land entitlement and disposition, offering clients extensive knowledge of local market conditions and regulatory issues to help maxim...
- Property Type
Office
Use the world’s most comprehensive real estate services platform to find innovative solutions for your needs as a corporate occupier or office investor.
- Invest, Finance & Value
Corporate Capital Markets
We provide unbiased advice, analysis and execution capabilities for corporately owned and occupied real estate.
Execute bespoke marketing and leasing strategies that drive exceptional value.
- Invest, Finance & Value
Debt & Structured Finance
Find innovative options for any capital requirement with our unique combination of robust lender relationships, leading deal volume and proprietary te...
